http://cargo.tiagourdan.com Tiago Urdan Wed, 14 Dec 2011 20:47:09 +0000 http://cargo.tiagourdan.com en http://cargo.tiagourdan.com/Topper http://cargo.tiagourdan.com/following/cargo.tiagourdan.com/Topper Wed, 14 Dec 2011 20:47:09 +0000 Tiago Urdan 2459909 http://cargo.tiagourdan.com/Triple-Derby http://cargo.tiagourdan.com/following/cargo.tiagourdan.com/Triple-Derby Tue, 20 Sep 2011 20:48:34 +0000 Tiago Urdan 2031843 <img src="http://payload.cargocollective.com/1/0/30746/2031843/TriploClassico01_1000_1000.jpg" width="1000" height="600" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/0/30746/2031843/TriploClassico01_1000_o.jpg" data-mid="10106081" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/2031843/TriploClassico02_1000_1000.jpg" width="1000" height="600" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/0/30746/2031843/TriploClassico02_1000_o.jpg" data-mid="10106082" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/2031843/TriploClassico03_1000_1000.jpg" width="1000" height="600" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/0/30746/2031843/TriploClassico03_1000_o.jpg" data-mid="10106084" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/2031843/TriploClassico04_1000_1000.jpg" width="1000" height="600" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/0/30746/2031843/TriploClassico04_1000_o.jpg" data-mid="10106086" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/2031843/TriploClassico05_1000_1000.jpg" width="1000" height="600" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/0/30746/2031843/TriploClassico05_1000_o.jpg" data-mid="10106087" border="0" align="left"/> http://cargo.tiagourdan.com/Red-Bull-X-Fighters http://cargo.tiagourdan.com/following/cargo.tiagourdan.com/Red-Bull-X-Fighters Tue, 20 Sep 2011 20:46:07 +0000 Tiago Urdan 2031782 <img src="http://payload.cargocollective.com/1/0/30746/2031782/ManobraVenda01_1000_1000.jpg" width="1000" height="600" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/0/30746/2031782/ManobraVenda01_1000_o.jpg" data-mid="10106028" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/2031782/ManobraVenda02_1000_1000.jpg" width="1000" height="600" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/0/30746/2031782/ManobraVenda02_1000_o.jpg" data-mid="10106030" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/2031782/ManobraVenda03_1000_1000.jpg" width="1000" height="600" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/0/30746/2031782/ManobraVenda03_1000_o.jpg" data-mid="10106032" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/2031782/ManobraVenda04_1000_1000.jpg" width="1000" height="600" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/0/30746/2031782/ManobraVenda04_1000_o.jpg" data-mid="10106034" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/2031782/ManobraVenda05_1000_1000.jpg" width="1000" height="600" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/0/30746/2031782/ManobraVenda05_1000_o.jpg" data-mid="10106036" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/2031782/ManobraVenda06_1000_1000.jpg" width="1000" height="600" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/0/30746/2031782/ManobraVenda06_1000_o.jpg" data-mid="10106038" border="0" align="left"/> http://cargo.tiagourdan.com/Red-Bull-X-Fighters-Brasil http://cargo.tiagourdan.com/following/cargo.tiagourdan.com/Red-Bull-X-Fighters-Brasil Thu, 09 Jun 2011 20:31:48 +0000 Tiago Urdan 1569398 FACEBOOK APP <img src="http://payload.cargocollective.com/1/0/30746/1569398/r1.png" width="320" height="500" width_o="320" height_o="500" src_o="http://payload.cargocollective.com/1/0/30746/1569398/r1_o.png" data-mid="7686513" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/1569398/r3.png" width="320" height="500" width_o="320" height_o="500" src_o="http://payload.cargocollective.com/1/0/30746/1569398/r3_o.png" data-mid="7686515" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/1569398/r5.png" width="320" height="500" width_o="320" height_o="500" src_o="http://payload.cargocollective.com/1/0/30746/1569398/r5_o.png" data-mid="7686516" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/1569398/r61.png" width="320" height="500" width_o="320" height_o="500" src_o="http://payload.cargocollective.com/1/0/30746/1569398/r61_o.png" data-mid="7686518" border="0" align="left"/> Objective Generate awareness to Red Bull Brazil’s largest event of the year. Challenge Very low budget: only US$ 10,000. Engagement Red Bull X-Fighters Next Champion App To stimulate users in social media, we have created a Facebook App where users judge the best riders of the world, and pick their favorites to win the next challenge. Facebook App Results Red Bull will translate the App into other languages and will use it as a promotional material for all stages of the event around the world. http://cargo.tiagourdan.com/1567866 http://cargo.tiagourdan.com/following/cargo.tiagourdan.com/1567866 Thu, 09 Jun 2011 14:23:11 +0000 Tiago Urdan 1567866 I have been working in the advertising industry for 13 years and I have worked in both traditional and digital agencies such as Leo Burnett, Talent, DPZ, DDB Chile, Sun/MRM Worldwide and Wunderman. I'm currently at Razorfish. I strongly believe that great work is relevant work, apart from the mediums in which the message is displayed. A compelling story sells for itself. In my career I've worked on projects for major brands such as Fiat, Red Bull, Procter & Gamble, ASICS, SulAmérica/ING, Nextel, Diageo, among others. For more information about my work, feel free to contact me at anytime: email: tiago@tiagourdan.com phone: +55 11 8089 8555 <img src="http://payload.cargocollective.com/1/0/30746/1567866/follow_linkedin.gif" width="17" height="17" width_o="17" height_o="17" src_o="http://payload.cargocollective.com/1/0/30746/1567866/follow_linkedin_o.gif" data-mid="7687903" border="0" align="left"/>_VIEW FULL PROFILE http://cargo.tiagourdan.com/Chevrolet http://cargo.tiagourdan.com/following/cargo.tiagourdan.com/Chevrolet Wed, 23 Feb 2011 19:28:42 +0000 Tiago Urdan 1095667 TRIP TO THE MIDDLE EAST PROMO CHALLENGE Reach out customers interested in changing their cars within a year. INSIGHT What instigates the most people who loves cars? Brand new models. IDEA We created a series of banners giving people the idea that a new car had just been launched. The banners lead to the hotsite, where a car could be seen under a silk fabric. The animation then revealed that it was not a car, but a magic carpet that could take a lucky user to the Middle East. Besides the promo, users could also have a little fun by building their own magic carpet, adding items like a comfort kit (cushions), cruise control (genie), and sound kit (arabic instruments). RESULTS 30,000 new customers registered. Twice as much registrations as expected. <img src="http://payload.cargocollective.com/1/0/30746/1095667/04_1000.jpg" width="1000" height="600" width_o="1280" height_o="768" src_o="http://payload.cargocollective.com/1/0/30746/1095667/04_o.jpg" data-mid="7712818" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/1095667/05_1000.jpg" width="1000" height="600" width_o="1280" height_o="768" src_o="http://payload.cargocollective.com/1/0/30746/1095667/05_o.jpg" data-mid="7712819" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/1095667/06_1000.jpg" width="1000" height="600" width_o="1280" height_o="768" src_o="http://payload.cargocollective.com/1/0/30746/1095667/06_o.jpg" data-mid="7712821" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/1095667/07_1000.jpg" width="1000" height="600" width_o="1280" height_o="768" src_o="http://payload.cargocollective.com/1/0/30746/1095667/07_o.jpg" data-mid="7712823" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/1095667/08_1000.jpg" width="1000" height="600" width_o="1280" height_o="768" src_o="http://payload.cargocollective.com/1/0/30746/1095667/08_o.jpg" data-mid="7712825" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/1095667/13_1000.jpg" width="1000" height="600" width_o="1280" height_o="768" src_o="http://payload.cargocollective.com/1/0/30746/1095667/13_o.jpg" data-mid="7712826" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30746/1095667/16_1000.jpg" width="1000" height="600" width_o="1280" height_o="768" src_o="http://payload.cargocollective.com/1/0/30746/1095667/16_o.jpg" data-mid="7712827" border="0" align="left"/> http://cargo.tiagourdan.com/Gillette http://cargo.tiagourdan.com/following/cargo.tiagourdan.com/Gillette Tue, 20 Apr 2010 01:16:25 +0000 Tiago Urdan 364938 MOUSE http://cargo.tiagourdan.com/Smirnoff http://cargo.tiagourdan.com/following/cargo.tiagourdan.com/Smirnoff Mon, 19 Apr 2010 03:50:54 +0000 Tiago Urdan 365082 A RIDE ON THE EVERLASTING SUMMER VIDEO CASE Smirnoff Brazil wanted to launch a campaign during summer, taking advantage of the season to potentialize sales and increase the brand's presence in social media. Instead of creating a campaign highlighting the qualities of Brazilian summer, as most brands do, we decided to look at its faults. And, amazing as it may seem, we found one: the Brazilian summer ends. So we tackled the problem head-on: we increased summer by a whole month. We created the Smirnoff Motorhome, a kind of time machine that would take the spirit of summer through the month of April, even if the calendar said it was autumn. The campaign impacted over 30 million people, generating 280k visits on the site. Followers on Facebook reached 18k. 400% more than at the start of summer. MTV PROMOTIONAL AD http://cargo.tiagourdan.com/Coral http://cargo.tiagourdan.com/following/cargo.tiagourdan.com/Coral Mon, 19 Apr 2010 03:40:18 +0000 Tiago Urdan 365078 THREE LITTLE PIGS Print Ad <img src="http://payload.cargocollective.com/1/0/30746/365078/three litte pigs_1000.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/30746/365078/three litte pigs_o.jpg" data-mid="7712252" border="0" align="left"/> http://cargo.tiagourdan.com/Fiat http://cargo.tiagourdan.com/following/cargo.tiagourdan.com/Fiat Mon, 19 Apr 2010 03:24:24 +0000 Tiago Urdan 365074 ADVENTURE Print Campaign <img src="http://payload.cargocollective.com/1/0/30746/365074/adventure01_1000.jpg" width="1000" height="687" width_o="1024" height_o="704" src_o="http://payload.cargocollective.com/1/0/30746/365074/adventure01_o.jpg" data-mid="7712270" border="0" align="left"/>   <img src="http://payload.cargocollective.com/1/0/30746/365074/adventure03_1000.jpg" width="1000" height="742" width_o="1024" height_o="760" src_o="http://payload.cargocollective.com/1/0/30746/365074/adventure03_o.jpg" data-mid="7712273" border="0" align="left"/>   <img src="http://payload.cargocollective.com/1/0/30746/365074/adventure02_1000.jpg" width="1000" height="687" width_o="1024" height_o="704" src_o="http://payload.cargocollective.com/1/0/30746/365074/adventure02_o.jpg" data-mid="7712272" border="0" align="left"/>