Smirnoff
A RIDE ON THE EVERLASTING SUMMER
VIDEO CASE
Smirnoff Brazil wanted to launch a campaign during summer, taking advantage of the season to potentialize sales and increase the brand's presence in social media.
Instead of creating a campaign highlighting the qualities of Brazilian summer, as most brands do, we decided to look at its faults. And, amazing as it may seem, we found one: the Brazilian summer ends.
So we tackled the problem head-on: we increased summer by a whole month. We created the Smirnoff Motorhome, a kind of time machine that would take the spirit of summer through the month of April, even if the calendar said it was autumn.
The campaign impacted over 30 million people, generating 280k visits on the site. Followers on Facebook reached 18k. 400% more than at the start of summer.
MTV PROMOTIONAL AD
VIDEO CASE
Smirnoff Brazil wanted to launch a campaign during summer, taking advantage of the season to potentialize sales and increase the brand's presence in social media.
Instead of creating a campaign highlighting the qualities of Brazilian summer, as most brands do, we decided to look at its faults. And, amazing as it may seem, we found one: the Brazilian summer ends.
So we tackled the problem head-on: we increased summer by a whole month. We created the Smirnoff Motorhome, a kind of time machine that would take the spirit of summer through the month of April, even if the calendar said it was autumn.
The campaign impacted over 30 million people, generating 280k visits on the site. Followers on Facebook reached 18k. 400% more than at the start of summer.
MTV PROMOTIONAL AD